We aim to provide cutting-edge due diligence while also developing this site into a comprehensive resource for ‘all things EXRO.’ As part of this mission, we’ve explored the history and evolution of the EXRO logo during our research.
EXRO Technologies has achieved significant milestones in the clean technology sector, and its logo reflects this journey of growth and innovation. From its early designs to the sleek and modern version we see today, each iteration represents a chapter in EXRO’s story. Although we couldn’t locate some of the earliest versions of the logo, we’ve compiled a walkthrough of its modern evolution below.
Earlier Logos
Details of EXRO’s earliest logos remain to be seen. Prior to going public, documents that may have contained initial versions of a logo are not easily accessed, but we will swing back and add them in here if we find some.
[Feel free to send us anything you find using our contact page]
Early Logo (Sept 2017-April 2021)
Beginning in at least September 2017 and coinciding with EXRO’s move onto public markets, EXRO’s logo began appearing on publicly filed documents.
- Design Elements: A stylized representation perhaps indicative of electrical components.
- Color Scheme: Two-tone Blues.
- Purpose: The logo separated the the ‘Ex’ and the ‘Ro’ by color perhaps to show the evolution of the company based on it’s ‘Extreme Rotation’ roots. (reddit post by Inner_G84 based on an interview with Sue Ozdemir)
Transitional Logo Iterations (May-August 2021)
During 2021, multiple iterations of the logo were introduced, appearing to reflect EXRO’s ongoing efforts to refine its branding and align with its growth trajectory. These updates occurred as follows:
May 2021: The start of this phase of change, showcasing bold, uppercase lettering and retaining a clean, professional appearance. Included a removal of the color variations between the ‘Ex’ and the ‘ro’ and full justifying the word technologies (spaced and sized to fit squarely with the EXRO portion)
July 2021: The July version of the logo introduced slight adjustments; Changes to the font of the ‘Technologies’ portion of the design
Early August 2021: In early August a version appeared that emphasized a streamlined and modernized branding approach and removing of the “Technologies” portion of the design altogether.
Design Elements: Bold lettering with gradual refinements in layout and font styles across iterations.
Color Scheme: Consistently utilized a single blue tone
Current Logo (August 2021-Present)
In late August of 2021, the logo transitioned to a circular variation, appearing to emphasize compactness, simplicity, and a refreshed look.
- Design Elements: A clean, minimalist typeface integrated into a circular blue background (or the reverse), maintaining the distinctive ‘X’ symbol.
- Color Scheme: Retains the same bold blue as the last few iterations
- Purpose: Appears to represent a focus on clarity, simplicity, and modern branding
What the Logo Evolution Tells Us
EXRO’s logo is more than just a design; it’s a representation of the company’s vision and values as it continues to lead advancements in the electrification industry. The iterations over time show that EXRO is committed to change and modernization while holding on to the roots of it’s inception.
